affiliate program is a good way to boost your
revenue, expand your marketing reach, partner with
leading e-tailers, and increase your site traffic.
But you should
understand the different types of programs and how the
different commission structures work before you launch
one of your own.
If you choose
to implement an affiliate program,
you have two basic choices: Outsource by joining an
affiliate network or go the independent route. If you
have a sufficient budget, an affiliate network, such
can handle the basic development and
implementation of a program. They handle all of the
day to day functions and data gathering, and you just
make sure you have enough money in their account to
pay your affiliates. Almost painless. Let them handle
your affiliates and you concentrate on your business.
There are many affiliate networks out there, but all
are not created equal - go with a company that is
established, such as those noted above.
affiliate network is ClickBank.
A good option, if you don't have the capacity to
accept credit card payments. They are a third party
credit card processor and have a built-in affiliate
program that you receive as a perk.
party programs that will manage your program:
a Sale :
If you go
the independent route,
you'll need to develop the entire program yourself,
from deciding which of your product offerings will be
included in the program and choosing a program model,
to drafting legal agreements and determining
evaluation criteria for membership. But before you
begin, it's best to do your homework. This includes
conducting research to see what affiliate programs
already exist in your space, as well as what your
target market is looking for.
user-friendly registration area on your site for
potential affiliates that includes instructions,
benefits, terms, disclaimers, and contact information.
examine the following points of interest:
paid to affiliate members typically fall into one of the following two
Also called standard programs, under this most common
of all affiliate varieties, you pay a straight
commission (typically 5 percent to 20 percent monthly
or quarterly) for all sales referred by affiliates.
This commission structure is similar to multilevel
marketing. You pay affiliates a high commission on
sales referred from their own site, as well as a
smaller percentage on referrals from all sites that
they recruit for the affiliate network.
It is always
necessary to present your affiliate members with legal
that will protect both parties. Common elements of an
affiliate agreement include:
of enrollment terms of the program, linking, and
graphic identification procedures
explanation of referral fees and referral fee
responsibilities of the affiliate site
agreement, modification, relationship, and
independent investigation clause, which states
that the affiliate understands
all the terms of the agreement
& Resources For Developing Your Own Affiliate
Free shopping cart system with a built in affiliate
Extra easy script to set up your own affiliate
program. It handles the registration and
tracking process. This is a definite one to look at.