| One
great method to drive viewers and potential
customers to your website is to sponsor an online
contest.
Are you
asking yourself why you would want to "give
away" your service or product? Let's find
out . . .
.
While you
may not spend a good portion
of your day surfing the web in the quest for winning
"stuff" - there are literally thousands,
if not millions of people that do just that.
Some people
play Bingo all day or some play at the online
casinos, some spend the day entering their names
into sites for free samples - and others spend all
day entering contests!
This section
is to cover the topic of why it pays off for you -
to give away your service and/or product as a
contest sponsor. Contests draw thousands of entrants
per month and most contests will have the entrant
punch in their name and email address for the chance
to win prizes.
Think about
it for a moment - think of how many new site
visitors you'd receive through a contests - visitors
which normally, would never enter your site.
Visitors that didn't have a clue that you were even
on the internet.
'New visitors'
translate into the potential for sales and an
audience of repeat customers. It's so easy to
sponsor a contest and many website owners like you
do it on a regular basis. Keep your business in the
'eye' of the web viewer - be repetitive with your
sponsorships.
The
mechanics of sponsoring a contest
is nothing more that donating a prize (normally with
a value of $25 or more) and arranging delivery to
the winner. How painless is that? While a contest
visitor may not make a purchase that very day, if
what you provide perks their interest, they'll
bookmark your site - they will tell their friends:
"you must visit this site I saw the other
day" and so on. Free advertising by word
of mouth, and it cost's you nothing but your prize
donation. So the progression of "word of
mouth" promotion has begun - a method of
advertising you cannot buy.
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