Advertising, where & how . . .
you're still in the creation stage or you've already
built your site, it's time to get the word out &
announce you are "open for business".
Learn ways to do just that.
Engine and Directory Submission
Start with the major search engines and directories
- then carefully select and submit to other search
engines targeted towards your product or service.
Once this is complete - start on all the other
engines and directories, even if they are smaller.
More listings = more hits for your site.
Links from sites relating to products or services
that are complementary to your own are likely to
prove the best source of visitors. Identify sites
that are likely to attract the same kind of customer
that you are looking for and try to negotiate a
reciprocal with them.
Gift Basket Business:
t-shirts and other
promotional merchandise. Pass them out to clients
and friends. Wear and use them yourself for great
may also open your own 'shop', and upload your logo and
business name - then order at discounted rates.
Besides apparel, you can take your own artwork,
content, music or software, and create sellable
goods such as books, CD's and more.
to register & open your own shop for free
Publishing a regular newsletter will build your
website community base and allow for regular site
announcements and content of interest to your
This can be time consuming, but applying for quality
awards can definitely give your site exposure and
added traffic. As you receive your awards, display
them on a dedicated page of your website.
Advertising via Banners
Effective banner advertising is a traffic generator.
Click ratios depend on your banner presentation, if
you are displaying a lousy looking banner, your
click-thrus will be low. Learn all about banners in
a Signature File
Create a signature file and add it to the bottom of
every e-mail that you send. As well as your e-mail
address and the URL of your website, an effective
signature should include a hook - something that
will entice the reader to visit your site. Keep your
signature brief - aim for 4 to 6 lines, each a
maximum of 55 characters wide.
a Press Release
A well crafted press release will definitely
generate good results, especially if your site has
something new to offer.
an Affiliate Program
Allow other sites to sell your products. You still
fulfill all orders but pay your affiliate a
commission on each sale generated. It's not as
difficult as you may think. Your potential sales
force is the millions of people who have a website
and want to make money by referring you to their