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Resources, information and promotion ideas for you to use, to promote your business effectively, at
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Resources, information and promotion ideas for you to use, to promote your business effectively..
Promote With Reciprocal Links . . .

Learn how creating reciprocal links will help you promote your business effectively.



Reciprocal links have really taken off and can be very effective giving your website additional exposure.

It takes some effort and time, but well worth it. Spending a little time each day on some simple steps, you could very easily have over 100 new links to your website in 30-45 days.

Any idea how many, and which websites are linking to you? Check your popularity by using Marketleap's online Link Popularity tool. Click here to view.


Check Out This Free Download:

Link Popularity Software
Link Popularity Check is a freeware program that checks the link popularity of your web site on several search engines and compares it to other web sites on the Internet. You can quickly find out how many people link to your site, how many sites link to your competitors and how you compare to other sites.


As an example, let's say your website's focus is selling candles and candle-making supplies. You want to quickly build a steady visitor stream of people who are interested in learning about how to make candles. So - you ask - how to find sites that would be willing to swap (meaningful) links. I say meaningful because the free-for-all link pages just aren't well read and generally do not provide the steady stream of traffic you're looking for.


The best place to start is to find all of the sites that would be interested in telling their visitors about Betty's Candles & Supplies. This is known as a target rich environment.

So, where do you start? Start with the search engines. They will tell you most of the sites that link to any "one site". Start by searching for the 5 top rated sites in your keyword categories. These are probably the most linked to sites. Then lookup all of the sites that link to each of those sites. Set bookmarks for all of them, sort the bookmarks alphabetically and eliminate duplicates. Now you've got your target list of sites you want to swap links with.

Keep in mind that each search engine will return a completely different set of references for you.  If you search again in 6 months and you know you're linked to 500 other sites, the engines may only show 200 - so it's prudent to periodically check your links, make sure your link actually is on the reciprocal linking page and redo this process if necessary.

Enter your search as: 
(remember we are using Betty's Candles as our example - you submit your domain)

Enter your search link as: 

After working a bit with each search engine, you should have assembled a list of sites to ask for a link. Visit each target site and send an email to the webmaster and ask for a reciprocal link. You may mention you did visit their site and point out why a reciprocal link would benefit both of you. Be sure to include your URL so your prospect can take a peek at your site.

You can use a message something like:

My name is Betty, from Betty's Candles and have a site at We're in the business of selling candles and candle-making supplies and I noticed from your website you are interested in helping your visitors find the kind of candles and supplies we carry. We invite you to visit out website and add us to your listing of resources. We would be happy to exchange a reciprocal link with you.

Use your own variation and see what works best for you. Spend time each day and you'll be surprised by how much more traffic you receive.

Another very good method of gathering potential linking sites is to regularly visit newsgroups and discussion boards. Read all the posts and cultivate a list of sites that may be interested in linking with you.

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