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Promotion Tactics
– newsletters -

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Publishing a Newsletter . . .

Learn how publishing a newsletter will help you promote your business effectively.

In order to expand your business online, you’ll need to build new relationships. Otherwise, you’ll end up with only your personal network as potential customers.

A newsletter has the amazing power to turn those tenuous first impressions into lifelong customers. It gives you the rare opportunity to reach existing and potential customers directly while offering the inside scoop. But more important than anything else, it will give you access to private networks you would never otherwise reach because good information gets passed along.

If you offer good solid content, you will have people joining your newsletter from everywhere. Some of them will be outside the scope of the market you are able to serve right now too. Why is that good? Because an effective newsletter like that will expand your potential market right along with your existing market. 

The Internet makes it as easy to send a newsletter message to 3000 people as it is to one. Take advantage of it. Be aware that committing to authoring a weekly, monthly or daily newsletter is hard work. Once you start, you have to follow through with it. You can’t establish a fabulous newsletter or ezine and then poof! – leave your subscribers out in the cold. It’s just not good business. If you ever reach a point, where you can’t continue, find someone to take over your newsletter for you.

What to Put into Your Newsletter

 The best newsletter you will ever produce is the one that gives your customers extremely helpful advice they didn’t know already. The kind of advice you would have loved to have been told as you were learning the intricacies of your skill. You will develop a better following by including Hot Tips – dependable and accurate information, and offering something for Free.

Whenever possible, get to the point and avoid too much small talk.

Start with strong titles that answer common questions or make strong statements:

“How to boost your business
in 5 easy steps”
or
“What are the 3 best ways to
drive traffic to your website?”
or
“Do you know what’s really in
that hamburger you’re eating?” 

Then, after you have given solid helpful
advice, end with a “Did You Know?” tidbit.

Also try to include at least one free service
you offer, or a sale/special to customers.

“Send us a new customer and receive a
20% discount”

“Did you know the first hour is free?”

“Have you taken advantage of our
‘free shipping’ this month?” 

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