| In
order to expand your business online, you'll need to
build new relationships. Otherwise, you'll end
up with only your personal network as potential
customers.
A
newsletter has the amazing power to turn those
tenuous first impressions into lifelong customers.
It gives you the rare opportunity to reach existing
and potential customers directly while offering the
inside scoop. But more important than anything else,
it will give you access to private networks you
would never otherwise reach because good information
gets passed along.
.
If
you offer good solid content,
you will have people joining your newsletter from
everywhere. Some of them will be outside the scope
of the market you are able to serve right now too.
Why is that good? Because an effective
newsletter like that will expand your potential
market right along with your existing market.
The Internet makes it as easy to send a newsletter
message to 3000 people as it is to one. Take
advantage of it. Be aware that committing to
authoring a weekly, monthly or daily newsletter is
hard work. Once you start, you have to follow
through with it. You can't establish a fabulous
newsletter or ezine and then poof! - leave your
subscribers out in the cold. It's just not
good business. If you ever reach a point, where you
can't continue, find someone to take over your
newsletter for you.
What to Put into Your Newsletter
The best newsletter you will ever produce is the
one that gives your customers extremely helpful
advice they didn't know already. The kind of advice
you would have loved to have been told as you were
learning the intricacies of your skill. You will
develop a better following by including Hot Tips -
dependable and accurate information, and offering
something for Free.
Whenever possible, get to the point and avoid too
much small talk.
Start with strong titles that answer common
questions or make strong statements:
"How to boost your business
in 5 easy
steps"
or
"What are the 3 best ways to
drive traffic to
your website?"
or
"Do you know what's really in
that hamburger
you're eating?"
.
Then, after you have given solid helpful
advice, end
with a "Did You Know?" tidbit.
Also try to include at least one free service
you
offer, or a sale/special to customers.
"Send us a new customer and receive a
20%
discount"
"Did you know the first hour is free?"
"Have you taken advantage of our
'free
shipping' this month?"
.
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