| In
the Beginning
When you're
just starting out, it's best to wait until you have
1000 or more subscribers to your ezine - before you
begin actively recruiting for paid advertisers. The
standard rate for ads is $1.00 to $5.00 per 1000
subscribers.
Until you
build up your subscribers, you can start getting
advertisers today, even with only a small number of
members, plus - depending on the subject matter of
your newsletter, actually start to build a growing
monthly income automatically. Instead of chasing
down advertisers, use affiliate programs.
You see, some
people who sell the very things the readers of your
newsletter would be interested in buying - have
already automated the entire transaction process.
That means, if you recommend their product, you
automatically receive commissions when the readers
of your newsletter go to the vendors' website to
buy.
Choose affiliates that mesh with your website
content. You should include a small blurb at the end
of your newsletter so potential advertisers will
know how to contact you. When starting out - you can
offer to "trade" advertising. You feature
a business in your ezine and they feature you in
theirs. Just make sure their circulation is to a
target market similar to yours. If you sell candles
and they sell auto parts - you probably won't want
to swap advertising with them.
.
Resources
for Swapping Ads
EzineSwap.com
A site to locate others
that also want to trade ads.
Netterweb.com
Where you will find a list
of ezines to swap ads with, plus you can list yours
for new subscribers to sign up.
BusinessStructure.com
A listing of those wishing to swap ezine ads.
.
Tips for
Newsletter Anatomy
Keep text to
about 55 characters per line. No more than 62.
That's because almost all email readers will display
it nicely if you keep it that small.
Design your
newsletter to target your website viewers. Make
yours special. If people can get the same
information you offer, from 80 different ezines -
why should they subscribe to yours?
For those of
you who will be publishing your newsletter in text
format, there is a great site that allows you to
type in some stock info about your newsletter. You
then receive the formatted newsletter in your email
and can copy and paste to send.
There are two
topic areas to select from and then an article is
automatically inserted. You will probably want to
cut and paste your own article. The advantage to
this seems to be you won't need to spend any time in
formatting the publication. It's actually
pretty slick. Here is the link: EzineUniversity
.
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