want your site to rank as high as possible
with the search engines - right? But how does it
work and how can you make sure it happens?
after you get to a point & think you finally
have a grasp on this "search engine thing"
- it all changes!
So what are
you gonna do? Well - you're going to read
through everything offered here and go away with a
better understanding of what makes these search
are in charge of your website or choose to have
someone else design, submit and promote your site -
it's very important for you to educate yourself. You
want to be in a position to monitor the process and
ensure your site is optimized for maximum exposure..
manually to the most popular
search engines and directories.
Short Story ...
placement is an important issue for a website. An estimated 60% - 80% of your site traffic
will result from engine and directory searches - the
single greatest source. Submittal to search
engines and directories is a process that should be
performed regularly and monitored routinely.
your keywords, meta tags and descriptions are in
order - provides one important and (somewhat)
controllable method for good search engine placement. Properly designed web pages are
another factor in what most search engines look for.
The general consensus is - that the following design
considerations will help your pages in getting a
solid content on your web page is
essential. Engines do not favor "picture
pages" that are used for an introduction to
vary but generally content should contain 200 -
800 words. Content also effects
- Don't use
page frames unless you are an expert in design.
Most engines do not properly index or follow
create indexing obstacles. Most search engines
can't follow imagemap links to find the rest of
your pages. Use hypertext links for navigation
if possible or include as an alternate.
- If you
suspect engines may have difficulty
finding/indexing your pages - provide a
"Site Map" with all pages hypertext
- Use the
robots meta tag set to "ALL" which
will allow an engine's spider to both index that
page and follow it's links. If you have a page
you want excluded from being spidered.
- Include an
external links page within your site and seek
reciprocal links. Links to your site from
others will help you with the search engines on
their measure of your "popularity". It
also gives another opportunity to display
keywords in the names or descriptions of the
links you display. Studies have shown that links
"to your pages" is the second largest
source of generating traffic to your business