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Search Engine & Directory Submission . . .
Learn how submitting to Search Engines and Directories will help you promote your business effectively.
Using Keyword Phrases
- You will want to correspond your metatags and keywords and phrases in the body of your page. Don’t use a keyword in a keyword meta tag for a page that doesn’t use the keyword in the body.
- Most search engines which utilize keywords measure three things – Use within specific sections of your page, the positioning of keywords within those sections, and the frequency or number of times the phrase (or individual words in the phrase) are repeated within those sections (alculated as relevancy ratios). The “sections” include the title tag, description meta tag, non-displaying comments, body text, alt tags for images, and the text displayed in hypertext links.
- Most search engines which utilize keywords measure three things – Use within specific sections of your page, the positioning of keywords within those sections, and the frequency or number of times the phrase (or individual words in the phrase) are repeated within those sections (alculated as relevancy ratios). The “sections” include the title tag, description meta tag, non-displaying comments, body text, alt tags for images, and the text displayed in hypertext links.
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Some engines may also give bonus points for keyword phrases in heading tags (h1, h2, etc); or, in url links (filenames).
- Use keywords in each “section” at the beginning. For instance in the title tag, description meta tag, and body text.
- Break pages up in a natural progression. One large page with a thousand words using 10 keyword repetitions won’t have as high of a “relevancy ratio” as a 300 word page with 5 keywords repetitions. Actually, each engine, I believe, has it’s own optimum ratio for each “section”. If you end up with “too high a ratio” it can be just as bad as a “very low ratio”. Just experiment with a median ration.
- For search engines that don’t use the description meta tag, the first 250 characters on your page are often considered a critical area to spiders. Try to incorporate a few of your primary keywords phrases here. This will be the text returned to your searcher.
- As much as possible, keywords should be displayed as heading captions – using the H1, H2 html tag. Especially as the first text on your page before a table.
- If you use tables or JavaScript applets they may displace the order in which the search engines’ spiders view your body text. To a spider, the text in the first cell of a table at the top of a page actually appears pretty far down the page.
- Some engines reportedly like to see a keyword phrase repeated as one of the last pieces of text in the body to demonstrate a “theme” to the page.
- Use the “alt” tag on all images to describe to the viewer what the picture represents if it hasn’t loaded. You can incorporate your keywords and if you prefer, also list your graphic size.
- Refrain from using images for hyperlink and navigation purposes if text with keywords can be used as easily. Spiders can’t read images.
- Use file names that also incorporate keywords.
Example: rather than “products.htm” name the file “bubblebath.htm”. Assuming of course that “bubblebath” is a keyword and “products” is not.
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