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sig file
Resources, information and promotion ideas for you to use, to promote your business effectively, at
Promotion Tactics
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Resources, information and promotion ideas for you to use, to promote your business effectively..
Your Signature File . . .

Learn how creating an informative and effective Signature File will help you promote your business effectively.



A well written signature file is brief. It lets people know, at a glance, who you are - where you are - how to contact you and what you sell.

Nothing is more irritating than a Sig file with all sorts of oddball creativity going on. It takes too long to figure out what is being said, and people won't bother to take the time to decipher it.


Using Signature Files for Promotion

Signature files are like electronic business cards that are automatically attached to each message you send via email.

Using a Sig file in conjunction with actively participating in newsgroups, mailing lists and discussion boards that pertain to your services/products is highly recommended and can be a very profitable endeavor. This method of advertising (Sig files) is not only unobtrusive, but also well accepted by everyone on the net, provided that your Sig file isn't too long. It's best to keep your "Sig files" to no more than 6 lines.


The Top 7 Things to Include in Your "Sig File"

There are a few basic "musts" if you plan on using your Sig file for advertising. If you want them to work like a magnet, make sure you include:

  • Your name

  • Your email address

  • The name of your company

  • Your web address (URL) : important : add the "http://" prefix

  • A short, concise description of your products or services

  • An auto-responder address (if appropriate)

    Other  suggestions:

    - A 1-800 number: List yours if you have one. If your business extends outside the United States - remember that many, 800 numbers are not accessible from some other countries.

    - A free offer: If you can offer something free, do so. People like free things, and they are powerful "pullers" in obtaining potential customers.


How about fancy borders?

You see them out there and they are used frequently, but they tend to clutter the issues and information. It's recommended you use simple borders and keep them unobtrusive.

Samples to use:


: : : : : : : : : : : : : : :



Here's one of our sig files:
Online Division Manager
. . . . . . . . . . . . . . . .
Resource Community for Women in Business
reply to:


Please note:

  • When listing your email address, you may
    show as -
  • Some email programs will not recognize an address without the preface of "mailto:"
  • When listing your URL or web address,
    show as -
    : include the "http"
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