Programs, which offer a
variety of products,
services, and retailers.
Browse through our tips (below) on what to look for in
an affiliate program. Some of the areas we cover here
would not initially occur to you upon signing up.
months of your time into a program that will never pay
There is more
to an affiliate program than the commission it pays.
Some programs bend over backwards to help you set up
your site easily and attractively, by providing
banners, buttons and other graphics, search engine
forms, audio or video clips, cover art and more. Other
affiliate programs leave everything up to you and you
must decide if you can devote the extra time it takes
to develop an attractive site with the limited tools
they give you.
affiliate programs you choose, to the content and
focus of your website. When shopping for affiliates,
ask yourself: how will this program benefit my
visitors? If you can't come up with a good
answer - skip over it and review the next one. Some
affiliate programs might pay a very high commission,
whereas one related to your site's topic may pay much
less. But, your visitors are much more likely to buy
goods or services that fit the content of your site,
then something totally non-related to their interests.
Find an affiliate program that complements your own
Make sure you
read all the fine print on the Terms and
Conditions (or Affiliate Agreement or
whatever) which you normally will have to agree to
before being accepted into an affiliate program. It's
usually a tightly woven mass of legalese but you need
to make the effort if you're serious about making your
affiliation a success.
the program demands exclusivity: one condition may be
that you only feature one bookseller (or one music
vendor or one candle manufacturer) on your site. If
you go ahead and link to two or more, then the site
running the affiliate program with the offending
clause in the contract, is perfectly justified in
denying you payment.
whether you're obligated to use the links (graphical
or text) provided, or whether you can "Make your
own". Again, you don't want to leave the door
open for your revenue to be denied.
Offer Value-Added Links
If you're going
to link to an affiliate program, you'll have much more
success if you put a bit of thought and effort into
the way you link to it.
For example, if
you're going to partner with a site that sells books,
you could start including short reviews of specific
books on your site, along with the other content
already there. That way, your visitors know what to
expect - they'll trust you to pick good books for them
based on the trust you have already gained from the
rest of your site.
your visitors. Don't let them suddenly find themselves
confronted with a form asking for credit card details
and their life history! They'll lose faith in you and
may not visit your site again.