| Take
the time to make a plan, before your build your web
site. Read the tips below to guide you through this
phase.
Before
beginning the actual act of creating a website
for your business, spend some time determining
if you're really ready to open an office or store on
the internet.
.
While
the web is opening up new marketing opportunities
for businesses large and small, it's still just one
of the many marketing tools you might use and it
might not be right for your business.
If you decide
that having a website is right for your business,
invest your time in developing a plan. An overall
diagram of the layout of your pages and how they
link to one another is an important first step.
Identify who will maintain the website and how much
time-sensitive material to include.
If
you plan to use a designer to create your
html and graphics, the more time you invest in
pre-planning, the faster and more effective the
designer can be. Before you select a designer, take
the time to review their previous work, comparing
costs of both the design and the ongoing revision
process. When you meet with her/him, present copies
of your logo, photographs, and other literature, as
well as your website diagram.
You're
probably aware that your website will be viewed not
only by your customers, but also by many others such
as prospects, suppliers, potential employees, loan
officers and web community members around the world.
Identify your most important audience and focus your
message on them. Don't try to please
everyone–you can't!
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