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Advice and Insight Into Starting a Gift
Basket
Business from Home and on the Web.
Aimee
Johnson, co-owner of BasketBizHelp.com answers
questions about her experience in Starting a Gift
Basket Business.
Not for distribution. Reprint rights
must be obtained.
Click here to contact Aimee
Johnson.
Why Did You Start Your
Gift Basket Business?
I originally started my Gift Basket Business because I wanted to make my life
simpler. For years, I was spending over two hours a day commuting to a
corporate job. I felt the need to channel my creative side, while still using my
business experience. I wanted to have more hours at home with my children, and
be in charge of my own success.
How Did You Start Your
Gift Basket Business?
I researched the Gift Industry and Gift Basket business for several years
before I finally took the plunge, and started my own business in a retail
storefront. At the time, the internet was not the huge presence it is now, so I
felt to reach the greatest number of customers, a retail setting would be best.
The first three years were challenging in respect to learning how to manage
inventory, marketing, and developing relationships with wholesale suppliers that
I could count on for a 'rush shipment'.
How Did Your Gift Basket
Business Grow?
My Gift Basket business took off slowly, but by the second year, I had
secured several corporate clients that ordered on a regular basis. After
building my storefront retail Gift Basket business for six years, I eventually
sold it to another woman who had wanted to own her own Gift Basket business all
her life. She had the benefit of taking over an established business. For the
past ten years, I have worked as a small business Consultant.
Whether your
business is run as a home-based, retail or Internet business - I firmly believe
the best form of advertising comes from several main sources: 1) Word of Mouth
2) Ad or Recommendation from a Trusted or Familiar Web Site 3) Direct
Marketing to Companies in Your Local Area. Once you have built a chain of
regular customers, they will refer you to others that 'become' regular buyers of
your Gift Baskets.
Is Starting a
Gift Basket Business From Home a Good Idea?
I believe that for most situations, starting a Gift Basket from Home is the
best way to go. If I had to do it over again 'from the beginning', I would have
started my business from home, and then moved into the retail storefront. During
the past few years, with the Internet developing into such a huge shopping arena
- I would definitely start a Gift Basket business at home, and also have a web
site e-commerce shopping site.
Having the business in your home, eliminates your
cost of overhead (rent, lease). I would recommend setting aside a specific
portion of your household for setup of your Gift Basket business. There are many
tax advantages a home-based business can claim. Running your Gift Basket
business from home, also allows you flexibility in your daily schedule, which is
always nice when a family situation requires you to be there 'right now!'.
Why Do You Think Having a Web Site is a Good Investment for the Gift
Basket Business Owner?
Online shopping is growing each year, and it really is essential to have a
web site to compliment any type of business that sells services or goods.
Just as a Business Card is an integral piece of your business marketing, a
web site is an absolute necessity - you can reach out and connect with
customers in your home town and around the globe. A well designed, and fully
functional e-commerce web site is an Investment that will pay you back in
the first year. Plan to spend between $2000 and $4000.
What is the Most Common Mistake a Gift Basket Business Owner Makes with
Their Web Site Presence?
Many Gift Basket business owners tend to shy away from the initial
investment of a web site. There are so many components that go into
producing a 'well-greased' site, and most just do not understand the
importance of having a web development company create their site for them.
Most think they can do it themselves - and unfortunately they end up with an
inferior web site that isn't going to perform for them - or - sell their
Gift Baskets.
Any Advice to
Someone Who Is thinking About Starting Their Own Gift Basket Business?
Advice? Gosh, there are so many things I'd like to focus on, but foremost -
research the gift industry, and make a plan. Determine what your budget is for:
inventory, marketing, and peripheral expenses. Each individual will have a
different reason for starting their own Gift Basket business, so each situation
will be different.
Make a Backup Plan, so if things don't go the way you
originally thought, you'll have a plan of action to implement. As a Gift Basket
business owner - you'll be wearing 'all the hats'. Decide who is going to do
what, such as the ordering, designing, delivery, accounting, marketing, etc.
What Do You Think Sets
Up the Foundation for a Successful Gift Basket Business?
First: Research and Make a plan. Second: Find Your Niche. Third:
Contract with an established web development company for Hosting and an
e-commerce Web site.
In today's world, Gift Basket businesses are a dime a dozen. By
finding your 'niche' you will set yourself apart from all the others. If you are
selling the same 'gift baskets' as all the other gift basket businesses, what
makes you think a customer will pick you to order from?
When Should a New Gift
Basket Business Owner Expect to Make a Profit?
Running your own business isn't easy, running a successful and profitable
business is exceptionally difficult. Expect to put in long hours your first
year. You'll make mistakes - but you'll learn from them and move forward more
smoothly. Profits can be seen after 15 months.
Aimee Johnson
Co-owner http://www.BasketBizHelp.com
and Small Business Consultant
Not for distribution. Reprint rights must
be obtained.
Click here to contact Aimee Johnson.
Resources for Starting Your Gift Basket Business:
Resource Guide for Starting a Gift Basket Business:
Ebook download from BasketBizHelp.com
- click here for details
Web Site Hosting and Ecommerce Site Design:
Hosting Connecticut, LLC is a woman-owned company
specializing in ecommerce product web site design.
Call for a free, Personal Consultation.
(860) 683-4201 in Connecticut
(888) 288-7162 Toll-free
- click here to visit site |
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